SPECIALIST PRACTICE
Trends and Treatments
Commercial VS Editorial
Commercial
Selling a product or brand
Simple layout, styling and makeup
Product Placement
Editorial
Magazine spreads
Runway
Avant Garde
Tailored to brand and desired look
Advertising
- Product Placement
- Clean and Beautiful Makeup
- Focus Feature to suit promotion
- Enhance Natural Features
- Consumers can relate to the image
- Natural lighting and setting
Beauty & Commercial
- Flawless and Polished
- Natural with defined features
- Consumer Friendly
- Focus Feature enhancing models face
Both of the above images are advertising a product however they hae v ery different target audiences. The Loreal advert is trying to sell cosmetics which is affordable to a wide range of people. Therefore there is a focus on the face and the make up - it is not particularly creative and the purpose is to sell the products.
The Swarovski advert is trying to sell a luxury product and therefore the advertising is more creative and exclusive. It is edgy and beautiful - it catches the eye and interests the audience.
The four A/W 2015 trends to watch are:
BEAUTIFL & DAMNED
STRENGTH OF BEAUTY
LOVE WORN
RED 70’s